Iowa Pork Pulls ISU's Lovett into 'Purchase Moore Hamann Bacon' Social Media Blitz

November 8, 2023

The Iowa Pork Producers Association’s viral “Purchase Moore Hamann Bacon” marketing initiative with Iowa State University football players is adding another new member: Linebacker Zach Lovett.

This follows the introduction of Linebacker Alec Cook into the promotion last week. Through an NIL (name, image, likeness) deal, Lovett and Cook join fellow Cyclones Myles Purchase, Tyler Moore, Tommy Hamann, and Caleb Bacon, encouraging Iowans to purchase pork products, cook more ham and bacon, and, of course, to love it!

A new 30-second video featuring all six players launched Wednesday. Cook made his debut in the campaign in a 30-second video last week. The videos and photos of the players will be used in ads on social media.

The Iowa Pork Producers’ original social media post featuring a photo of Purchase, Moore, Hamann, and Bacon, with several pounds of ham and bacon, has received more than 2.6 million views on X, and the initiative quickly garnered statewide and national media attention. It continues to be an extremely popular and successful promotion for the pork industry. 

“This year has been a very challenging one for pork producers, and we’re grateful that this promotion came along at a good time to put smiles on a lot of people's faces, including Iowa’s hard-working pig farmers,” said Iowa Pork Producers Association President Trish Cook. “We’re also helping to fight food insecurity with donations of pork to several food pantries, in the players’ names. The players have been fantastic to work with, and we’re glad to support them through this NIL agreement.”

In conjunction with the “Purchase Moore Hamann Bacon” initiative, the Iowa Pork Producers Association is donating $10,000 worth of pork to the players’ food pantries of choice. That equals more than 13,300 servings of pork. The breakdown for food pantries is as follows:

  • $2,000 worth of pork to the Food Bank of the Rockies, in the name of Miles Purchase.
  • $2,000 worth of pork to DMARC in Des Moines, in the name of Tyler Moore.
  • $2,000 worth of pork to Interfaith Outreach & Community Partners in Plymouth, Minn., in the name of Tommy Hamann.
  • $2,000 worth of pork to the Lake Mills Food Shelf in Lake Mills, Iowa, in the name of Caleb Bacon.
  • $1,000 worth of pork to the Food Bank for the Heartland in Omaha, Neb., in the name of Alec Cook.
  • $1,000 worth of pork to a food pantry yet to be determined in the name of Zach Lovett.

“I just want to say thank you the Iowa Pork Producers for giving me the chance to join my teammates and use our last names in a fun way to promote the pork industry,” said Lovett, a redshirt sophomore from Melbourne, Fla. “We hope everybody purchases more ham and bacon. And loves it.”

Nearly one in 10 jobs in the state of Iowa are connected to the pork industry. There are 5,418 pig farms in Iowa, and 94% of them are family owned.